Service overview

Paid Placements

A paid crypto placement is a sponsored article, paid news item, interview, review, or listicle booked for publication and labelled as paid.

Full overview

It buys an agreed paid format and publication after booking. It does not buy a journalist’s independent judgement.

Asian buyers can scope a shortlist by region and language before approving a placement. The desk also considers the story, audience, and format.

By Omer Dede · Updated 30 October 2026

Format index

How a placement works

Format index

Paid placement formats

Sponsored articles, paid articles, interviews, reviews, and listicles are available paid formats.

More
  1. 01 Sponsored Articles Sponsored article Sponsored articles run on the outlet's own pages and are guaranteed to publish once booked.
  2. 02 Paid Articles Paid news Paid articles are written in a news-style format and distributed to outlets and wire pickups.
  3. 03 Interviews Interview placements put your founder or executive directly in front of an outlet's audience through a Q&A format, run as a sponsored feature or as paid organic depending on the outlet's own policy.
  4. 04 Reviews Review placements cover your product or protocol in a dedicated write-up, run as a sponsored feature or as paid organic depending on the outlet's own policy, giving prospective users an outlet's assessment alongside your own materials.
  5. 05 Listicles Listicle placements add your project to a curated list or roundup article on a relevant outlet, run as sponsored or as paid organic depending on the outlet's own policy.

Paid placement formats

  • Sponsored ArticlesSponsored article
  • Paid ArticlesPaid news
  • Interviews
  • Reviews
  • Listicles
Organic vs sponsored

What you are actually buying

Most of what we place is a press release or a sponsored article: paid, and guaranteed to publish once booked.

More

Where an outlet’s own policies allow it, we can also place paid organic. This is an editorial-style, bylined article on its news pages. We tell you what is open before you book.

What you are actually buying

  • SponsoredPaid and guaranteed.
  • Paid organicEditorial-style, availability-led.
  • Earned coverage is a pitch.
Booking

Clear before booking

Confirm the format and its availability for the brief before approving the placement.

Clear before booking

  • Paid01
  • Priced before you book02
  • Guaranteed to publish once booked03
Desks

Sponsored articles

Placed on desks buyers already read.

Sponsored articles

Sponsored articlesDesks
  • Cointelegraph
  • BeInCrypto
  • U.Today
  • CoinDesk
  • The Block
  • CryptoSlate
BookedPublished
  • NewsBTC
  • Bitcoinist
  • CryptoPotato
  • The Daily Hodl
  • Binance Square
  • Bitcoin.com
  • Coinmarketcap.com
  • HackerNoon
Published packages

Packages

Public packages from $1,490 to $14,990.

Package details

Prices are in US dollars. Per-outlet price bands are on the public rate card.

01What paid placement formats do you offer?

Sponsored articles, paid articles, interviews, reviews, and listicles. Each format is guaranteed to publish once booked.

02How much do paid placements cost?

Packages run from $1,490 to $14,990; per-outlet price bands are on the public rate card.

03What is a paid placement in crypto media?

A paid placement is a sponsored article, paid news item, interview, review, or listicle booked for publication. The format is identified as paid or sponsored.

04Is earned coverage included in a paid placement?

No. Earned coverage is a pitch an editor may or may not run. It cannot be bought, and no one can guarantee it.

05What should I confirm before booking a paid format?

Confirm the proposed format and whether the outlet can offer it for your brief. Whether paid organic is open depends on the outlet; once we offer it and you book it, it is guaranteed to publish.

Every format named before spend
Request a paid placement proposal.