What is included
What is included
An editorial-style article for an outlet that currently offers the format.
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Publication once the outlet confirms the booking.
Service overview
Organic Articles
A paid organic article is a bylined placement bought on an outlet's news pages; earned media is an editor's unpaid decision to cover a story.
- 100,000+links
- 300+outlets
- Since2020operating
Full overview
Paid organic article or earned media: what do I actually get?
Paid organic gives the buyer a planned publication path where an outlet allows the format. A buyer can brief the desk in their own language; the article is written and placed in English-language Western media, and own-country outlets are added only when the buyer asks for them.
By Omer Dede · Updated 30 October 2026
How it runs
How an organic article runs
How it runs
Brief and availability check
The desk checks the brief, news and current outlet availability before booking.
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The proposal states whether the item is paid organic, sponsored or earned.
Brief and availability check
How it runs
Outlet label and policy
The outlet applies its own label and publication rules.
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If policy changes after booking, the desk agrees a replacement or refund with the buyer.
Outlet label and policy
How it runs
Delivery report
The delivery report labels the published link for review.
Delivery report
Sources
Sources
Sources
Service scope and availability: View service overviewOutlet selection context: media outlet directoryPaid organic, sponsored and earned definitions: editorial policy
01What do I get with a paid organic article?
You get a bylined, editorial-style article on an outlet's own news pages where that format is available. The proposal identifies the outlet, format and known labelling before payment. The delivery report identifies the published link.
02Is a paid organic article earned media?
No. Money changes hands for paid organic. Earned media involves no payment to the outlet and depends on an editor choosing to cover the story. We identify the difference before booking.
03Is publication guaranteed?
Publication is planned once an outlet confirms the paid organic booking. Availability can change with the outlet, news or brief. If outlet policy changes after booking, we agree a replacement or refund with the buyer.
04Who decides whether the article carries a label?
The outlet applies its own rules. Some paid organic articles carry a label and some run in the outlet's native editorial format. We explain the known treatment before payment.